Direct Mail: List Selection
Who are your best customers and how will you reach them? Let us show you how to effectively reach your target market.
The foundation of effective direct mail advertising is the list. Delivering your message to your best prospects and customers, when they are in the market to buy, is the goal of every marketer. Let us help you identify your best customers to reach your message. Pick one street of houses or all residents of a city. Reach everyone in your town who is married with an income of at least $50,000 and likes wine. Target all your customers, or just to those who spend an average of $100 per visit to your store. The possibilities are virtually endless. We have the list resources to help you target the best possible audience for your mailings.
The true benefit of direct mail is its ability to precisely target the right audience for your message. Our customer service and database teams know how to find exactly the right list and take advantage of postal discounting programs to keep your postage costs as low as possible. Address certification (CASS) is a standard part of every mailing. If you need to de-dupe or cleanse your list, we can do that too.
Our strong relationships with the country’s largest and most credible list and database companies, enable us to provide you with the best possible resources and options for your direct mail list needs.
Pinpoint your customers and get greater response and increased profits.
Extensive demographic and lifestyle information you can use:
- Geographic – zip codes, zones, radius
- Demographic – age, income, education, home value, gender
- Lifestyle – enjoys golf, travel, has responded to direct mail, likes luxuries
- Business – SIC code, number of employees, revenue
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