opubco

OPUBCO Communications Group’s bilingual niche publication reaches Oklahoma City’s growing Hispanic market. 

The ¡Viva Oklahoma! publication is distributed to zip codes with a high concentration of Hispanics and is available free to the public. ¡Viva Oklahoma! has already had a tremendous impact and continues to grow in its reach and content. It is a great option for employment, education facilities and small businesses wanting to target this community.

Reasons to Advertise:

• Benefit from the purchasing power of Oklahoma’s fastest growing minority.
• Six in 10 Oklahoma City Hispanics are between the ages of 18 and 34; this means they are in the market to make some of the biggest purchases of their lives, including cars and homes.
• Capture the loyalty of metro Hispanic households! Hispanics spend more on the following categories than non-Hispanic consumers: groceries, phone services, major appliances, vehicles, children’s clothing and footwear.
• Looking to target parents? Metro Hispanics are 65% more likely to have children in the household than the average metro adult.

Source: Claritas, 2008; U.S. Census Bureau; Scarborough Release 1, 2008; OKC CMSA

Content:

Designed to meet the needs of today’s Hispanic culture. Content includes editorial in both English and Spanish. Distributed to target-specific areas. 10,000 distributed in the Sunday edition of The Oklahoman and 30,000 distributed in racks located in high-traffic Hispanic areas.

Full color included.

Available in over 45 cities across central Oklahoma.

To advertise: Call (405) 475-4147 or your OPUBCO Communications Group representative.