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  • The Oklahoman
    is the #1 local media for local and state news.
    Beldon 2008

NewsOK Mobile Sponsorship

What you need to know about Mobile advertising....

NewsOK.com Mobile Site Sponsorship:

Revenue forecast for Mobile from $648 million in 2008 to $3.3 billion by 2013.

3 important factors that are converging to make the mobile channel more attractive for advertisers:

Better Phones: The iPhone represents a radical change in the way the mobile industry works, not only with its design and ease of use, but because it is allowing users to escape many of the restrictions previously imposed by the mobile carriers, opening the device to a wide range of advertising and altering the way users receive and interact with marketing messages.

Improved Networks: The major US carriers (AT&T, Verizon Wireless and Sprint) have successfully implemented most of their 3G network footprints, resulting in a tremendous amount of bandwidth for the advanced browsers powered by smartphones, shifting the mobile experience closer to the online experience.

Richer Content: US mobile subscribers increasingly access the Internet from their mobile phones, taking advantage of near seamless connectivity for e-mail, social networking, games, mobile video and downloaded applications. The expectation now is for an open Internet, not the walled garden of the past.

Sponsorship Includes:

  • 50% share of the total current impressions on the NewsOK.com Mobile home page as well as article pages. Total current impressions are more than 275,000 and growing.
  • Shared sponsorship of OKC’s largest and most accessed mobile site and one of OKC’s only sites custom designed for the iPhone.Guaranteed monthly digital ad impressions of 225,000.
  • If advertiser does not receive 225,000 impressions on the NewsOK mobile site than OPUBCO will deliver an additional 100,000 impressions the following month through NewsOK.com PC impressions.
  • NewsOK.com will design or aid in design of all ads and WAP page for Mobile site sponsorship.

*WAP is an open international standard for the applications that use wireless communications. It’s main use is to enable access to the Internet from a mobile phone or PDA. WAP is a website written to operate within the restrictions of a mobile phone. Similar to a web splash page.

Ad placements based on availability

Factsheets available

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