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The customersyou want to reach most – those with higher education, greater professional responsibility and larger incomes – tend to be heavy newspaper readers and light TV viewers.Mediamark Research Inc., Doublebase 2007
NewsOK Mobile Alert Packages
Available Alerts: OU, OSU, Breaking News, Weather, Traffic...
Mobile Text Alert Packages:
What you need to know about Mobile advertising....
Revenue forecast for Mobile from $648 million in 2008 to $3.3 billion by 2013.
3 important factors that are converging to make the mobile channel more attractive for advertisers:
- Better Phones: The iPhone represents a radical change in the way the mobile industry works, not only with its design and ease of use, but because it is allowing users to escape many of the restrictions previously imposed by the mobile carriers, opening the device to a wide range of advertising and altering the way users receive and interact with marketing messages.
- Improved Networks: The major US carriers (AT&T, Verizon Wireless and Sprint) have successfully implemented most of their 3G network footprints, resulting in a tremendous amount of bandwidth for the advanced browsers powered by smartphones, shifting the mobile experience closer to the online experience.
- Richer Content: US mobile subscribers increasingly access the Internet from their mobile phones, taking advantage of near seamless connectivity for e-mail, social networking, games, mobile video and downloaded applications. The expectation now is for an open Internet, not the walled garden of the past.
Each Package Includes:
- Up to 15,000 alerts sent each month
- 25,000 Banner ad impressions each month on NewsOK.com
- A 300x100 tile ad on NewsOK.com corresponding web page
- Custom designed WAP page for advertisers current campaign. Can be updated one time per month.*
*WAP is an open international standard for the applications that use wireless communications. It’s main use is to enable access to the Internet from a mobile phone or PDA. WAP is a website written to operate within the restrictions of a mobile phone. Similar to a web splash page.
