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Buyer’s Edge is the perfect vehicle to connect buyers and sellers. Buyer’s Edge is a full-color, 8–12 page tabloid with a weekly distribution of approximately 275,500.

It appears each Wednesday as a stand-alone package with The Oklahoman, attracting consumers looking for coupons, great deals on products and services and the classifieds. Buyer’s Edge is also delivered via mail on Tuesday or Wednesday of each week to non-subscriber households in the greater Oklahoma City area, wrapping both pre-printed inserts and The Oklahoman’s Classified Plus section. Buyer’s Edge gives you the multi-faceted distribution you need to effectively target your customers. 

Reasons to Advertise:

• Buyer’s Edge gets proven results — 7 in 10 OKC metro adults who say they receive Buyer’s Edge have used the advertising in it.
• Metro OKC adults say they would like to see more advertising in The Oklahoman or Buyer’s Edge.
• 8 in 10 local adults say using advertising in The Oklahoman or Buyer’s Edge could save money; 6 in 10 say using the sales and coupons could save time. 
• 1 in 4 metro OKC adults made an unplanned purchase because of an ad they saw in The Oklahoman or Buyer’s Edge.
  Source: Belden, 2008, OKC CMSA