When naming the ad units, The Oklahoman Media Company uses the naming convention set by the Interactive Advertising Bureau (IAB), with the exception of a few ads that have more popular regional identifiers.
Standard Digital Ads
Standard digital ads are comprised of industry-standard file types (.gif, .jpg, .png, .swf). These ad units are available across all NewsOK sites unless otherwise specified in individual ad unit notes.
Rich Media Digital Ads
A rich media ad uses advanced technology such as streaming video, downloaded applets (programs) that interact instantly with the user, multiple units that work together on a singular campaign, and/or ads that change when the user’s mouse passes over it. Rich media ads are built in either Flash or HTML 5. Animated .gifs are not considered rich media.
Mobile Digital Ads
Please note that these ads differ from the iPhone iApp ads. They are run on m.newsok.com.