Our Purpose Statement
Amid an ever changing world, one uplifted by achievement yet rife with disappointment, we create a brand new suite of products every day with an overriding principle in mind:
We are Oklahomans. Our goal is to help make our state a better place to live, work and raise a family.
We strive to create real value for our customers and advertisers by:
- Serving as the fabric of our communities and their various interests.
- Ensuring a voice for those who need one.
- Safeguarding our fellow citizens by exposing corruption and injustice.
- Providing valuable results for our advertisers.
- Fostering communities of well-informed citizens.
- Promoting opportunities for fun and interaction.
- Helping lead change when change is needed.
OPUBCO Communications Group is the primary information and advertising source for the state of Oklahoma. We produce a daily newspaper (The Oklahoman) with local, state, national and international coverage. We also host the biggest news website in the state of Oklahoma (NewsOK.com). OPUBCO Communications Group is owned by The Anschutz Corporation—parent company of the Clarity Media Group.
Our team has won numerous national and international awards for our dedication to quality journalism. Our past awards have included multiple First Amendment Awards from the Society of Professional Journalism and national top 10 rankings from the Associated Press Sports Editors.
We are headquartered in the heart of Oklahoma City, Oklahoma.
Oklahoma is comprised of young and old, liberal and conservative, artists and businessmen. The area’s chief economic drivers are energy, aviation, transportation equipment, food processing, electronics, and telecommunications.
Oklahoma City Metro U.S. Average
Widespread Market: Ages 18–64+
High HH Income: $50,285
Home Ownership: 74%
Hardworking: 24% Service, Sales, Office, Military; 23% Management, Professional, Specialty; 11% Agriculture, Production, Construction
Here are a few raves about the audience OPUBCO Communications Group knows best:
- Grade ‘A’: Best Metro in the U.S. for Economic Security
- #6, Best Cities For Business
- #7 in the nation for private sector job growth 2010–2011
- #10 Best places to live in America
- One of ten Great Cities for Starting a Business
Print Advertising, Online Advertising, Website Development and Design, Direct Mail, Commercial Printing, Video Production, Market Research and Analysis, Search Engine Optimization, Social Media Management, Publishing
Oklahomans have counted on The Oklahoman to bring them news and information for well over a century. Readers seek us out — invite us in to their homes — because they know they’re getting the highest-quality journalism around. That’s why The Oklahoman garners over 2.2 million gross impressions every week.
The Oklahoman has won multiple First Amendment Awards from the Society of Professional Journalism and multiple national top-10 rankings from the Associated Press Sports Editors.
Read the state’s most trusted news at oklahoman.com.
NewsOK.com is quite simply the most heavily trafficked local website in the state of Oklahoma, and reaches four times as many people than any other media website in the OKC metro area. More than 2.6 million unique visitors drop by NewsOK every month, viewing a total of 18 million pages. The site has won multiple regional, national, and international awards, including a silver award from the International Academy of Visual Arts.
And then there’s the mobile site: NewsOK mobile now averages 3.8 million page views per month, and a recent redesign serves our growing mobile audience better than ever.
Direct mail has a lot of advantages as an advertising medium, and
The Oklahoman DIRECT has a lot of advantages over other direct-mail houses — the 40 million pieces of direct mail we’ve sent are a testament to our effectiveness.
With on-site designers, direct-mail professionals, market researchers, and printing facilities, The Oklahoman DIRECT can execute top-quality, thoroughly customized campaigns with very little turn-around time.
LOOKatOKC has become required reading for 21–34-year-olds on the lookout for where to go and what to do in metro OKC. Packed with music, movies, arts and entertainment coverage — plus a thorough events calendar — this free magazine is distributed every other week to racks throughout the city.
The automotive section of NewsOK draws a motivated audience of car buyers and sellers and gives them exactly what they want: Tons of listings for buyers, tons of opportunities for sellers. CarsOK.com has tons of options for car dealers to list their inventories — a smart move, since 94 percent of car buyers start their searches online.
JobsOK.com is more than just the job listing area of the state’s busiest website: It’s also a resource for job seekers, with advice and strategy on how to manage every aspect of their careers, not just their job searches.
HomesOK.com isn’t just about real estate listings: It’s a roof-to-basement guide to home ownership, improvement, and repair, with articles and videos to spare. HomesOK also lists undeveloped property and farm land throughout rural Oklahoma.